Archimedes' Eureka MomentDiscovery —
Understanding Before Building

Before any structure, layout, or design can take shape, we begin with clarity.
Discovery is the stage where we gather the inputs that everything else depends on. It is not research for its own sake — it is the process of uncovering the constraints, goals, and opportunities that will determine how the site must function.

This stage sets the direction for the entire project.
A well-discovered project becomes smooth and predictable.
A poorly discovered project becomes chaotic and expensive.

What We Look For

During Discovery we identify the elements that will shape every decision downstream:

1. Goals

• What does the website need to achieve?

• Who is it speaking to?

• What actions should visitors be able to take?

2. Constraints

• Existing content and systems

• Hosting and email environments

• Technical limitations

• Business rules and approvals

Constraints are not obstacles — they are engineering realities we plan around.

3. Content

Content shapes structure, not the other way around.
We evaluate:

• What content exists

• What needs improvement

• What must be rewritten

• What is missing entirely

This determines the site’s hierarchy and navigation.

4. The User Journey

We look at how the right visitor should move through the site:

• What they see first

• What questions they need answered

• What creates trust

• Where conversion happens

This ensures the structure serves real people, not assumptions.

Why Discovery Matters

Skipping Discovery is the most common cause of:

• Confusing navigation

• Inconsistent content

• Endless revisions

• Unexpected costs

• Templates that don’t fit real content

• Designs that break when real text or images are added

By doing Discovery with intention, we avoid these pitfalls and establish a foundation that supports the entire development sequence.

What You Receive

The outcome of Discovery is a set of clear, actionable insights that guide the next stage:

• Defined project goals

• Identified user types

• Preliminary content inventory

• Constraints and risks

• Early structural outline

• Initial page list with priorities

This becomes the first output, which then becomes the next input for the Structure stage.

A Moment of “Eureka”

Discovery often leads to a breakthrough — not unlike Archimedes realizing that water displacement reveals density.
A small insight suddenly clarifies everything.

In web development, these insights come from:

• Asking the right questions

• Challenging assumptions

• Following constraints to their logical conclusion

This is where projects gain momentum and purpose.

What Comes Next

With clarity in hand, we move on to Structure, where we translate what we’ve learned into a logical, navigable architecture.